Nestlé marks Maggi’s 60th anniversary
Nestlé Nigeria Plc has marked six decades of its iconic seasoning brand, Maggi, in the country with the launch of a major consumer promotion tagged the Maggi @ 60 Text and Win campaign.
The milestone celebration highlights sixty years of the brand being woven into Nigeria’s food culture, family traditions, and shared celebrations, while offering consumers the chance to win twelve brand-new sport utility vehicles, sixty cash prizes of one million naira each, and thousands of other rewards including household appliances and airtime.
Speaking at the anniversary press conference in Lagos, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, described the milestone as a celebration of the trust Nigerians have placed in the brand over the years.
He said, “When we look back on 60 years of Maggi in Nigeria, we see far more than the history of a brand. We see generations of families who have made us part of their lives, investments that have helped strengthen local capabilities, and partnerships that have created opportunities for people and businesses across the country.
“These contributions remind us of the responsibility that comes with the trust Nigerians have placed in us. That means maintaining the quality and standards consumers expect from us, while continuing to listen to their needs. As we celebrate this milestone, our commitment is to keep earning that trust and contributing positively to Nigeria’s future.”
Over the past 60 years, MAGGI has adapted to the evolving tastes and preferences of Nigerian consumers, backed by Nestlé’s sustained local investments. These investments have strengthened the brand’s extensive value chain, which includes farmers, suppliers, transporters, distributors and retailers nationwide.
Explaining the anniversary celebrations, Nestlé Nigeria’s Category Business Manager for Culinary, Funmi Osineye, said the campaign was designed to recognise and celebrate the people who have contributed to the brand’s success.
“We wanted to celebrate 60 years of MAGGI in a truly MAGGI-NIFICENT way, with the people who have made this journey possible at the heart of it all. Through our MAGGI @ 60 Text and Win promotion, we are giving 12 lucky Nigerians the opportunity to drive home brand-new SUVs and making 60 other millionaires, with N1m each.
“There are also thousands of other exciting prizes to be won, including lots of deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and several cash prizes to be won. It is our way of saying thank you to Nigerians for six wonderful decades and inviting everyone to celebrate with us,” she said.
In addition to consumer rewards, the company is recognising 15 of its leading distributors with an all-expenses-paid trip to Cairo, Egypt, to honour their longstanding partnership. The anniversary celebrations will also feature a commemorative documentary chronicling MAGGI’s six-decade journey through the lenses of consumers, farmers, distributors, creators, and its first Marketing Manager.
With Nestlé Nigeria maintaining its position as a leading food and beverage company through popular household brands such as Nestlé PureLife, Golden Morn, Milo, MAGGI and Nescafé, the 60th anniversary underscores its longstanding commitment to quality, local production and strong consumer relationships.
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