{"id":11443,"date":"2026-11-13T09:31:43","date_gmt":"2026-11-13T09:31:43","guid":{"rendered":"https:\/\/ograsset.com\/?p=11443"},"modified":"2026-11-13T09:31:44","modified_gmt":"2026-11-13T09:31:44","slug":"nestle-marks-maggis-60th-anniversary","status":"publish","type":"post","link":"https:\/\/ograsset.com\/index.php\/2026\/11\/13\/nestle-marks-maggis-60th-anniversary\/","title":{"rendered":"Nestl\u00e9 marks Maggi\u2019s 60th anniversary"},"content":{"rendered":"\n
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Nestl\u00e9 Nigeria Plc has marked six decades of its iconic seasoning brand, Maggi, in the country with the launch of a major consumer promotion tagged the Maggi @ 60 Text and Win campaign.<\/p>\n\n\n\n

The milestone celebration highlights sixty years of the brand being woven into Nigeria\u2019s food culture, family traditions, and shared celebrations, while offering consumers the chance to win twelve brand-new sport utility vehicles, sixty cash prizes of one million naira each, and thousands of other rewards including household appliances and airtime.<\/p>\n\n\n\n

Speaking at the anniversary press conference in Lagos, the Managing Director and Chief Executive Officer of Nestl\u00e9 Nigeria Plc, Wassim Elhusseini, described the milestone as a celebration of the trust Nigerians have placed in the brand over the years.<\/p>\n\n\n\n

He said, \u201cWhen we look back on 60 years of Maggi in Nigeria, we see far more than the history of a brand. We see generations of families who have made us part of their lives, investments that have helped strengthen local capabilities, and partnerships that have created opportunities for people and businesses across the country.<\/p>\n\n\n\n

\u201cThese contributions remind us of the responsibility that comes with the trust Nigerians have placed in us. That means maintaining the quality and standards consumers expect from us, while continuing to listen to their needs. As we celebrate this milestone, our commitment is to keep earning that trust and contributing positively to Nigeria\u2019s future.\u201d<\/p>\n\n\n\n

Over the past 60 years, MAGGI has adapted to the evolving tastes and preferences of Nigerian consumers, backed by Nestl\u00e9\u2019s sustained local investments. These investments have strengthened the brand\u2019s extensive value chain, which includes farmers, suppliers, transporters, distributors and retailers nationwide.<\/p>\n\n\n\n

Explaining the anniversary celebrations, Nestl\u00e9 Nigeria\u2019s Category Business Manager for Culinary, Funmi Osineye, said the campaign was designed to recognise and celebrate the people who have contributed to the brand\u2019s success.<\/p>\n\n\n\n

\u201cWe wanted to celebrate 60 years of MAGGI in a truly MAGGI-NIFICENT way, with the people who have made this journey possible at the heart of it all. Through our MAGGI @ 60 Text and Win promotion, we are giving 12 lucky Nigerians the opportunity to drive home brand-new SUVs and making 60 other millionaires, with N1m each.<\/p>\n\n\n\n

\u201cThere are also thousands of other exciting prizes to be won, including lots of deep freezers, triple-door refrigerators, cookers, ovens, microwaves, fans, airtime and several cash prizes to be won. It is our way of saying thank you to Nigerians for six wonderful decades and inviting everyone to celebrate with us,\u201d she said.<\/p>\n\n\n\n

In addition to consumer rewards, the company is recognising 15 of its leading distributors with an all-expenses-paid trip to Cairo, Egypt, to honour their longstanding partnership. The anniversary celebrations will also feature a commemorative documentary chronicling MAGGI\u2019s six-decade journey through the lenses of consumers, farmers, distributors, creators, and its first Marketing Manager.<\/p>\n\n\n\n

With Nestl\u00e9 Nigeria maintaining its position as a leading food and beverage company through popular household brands such as Nestl\u00e9 PureLife, Golden Morn, Milo, MAGGI and Nescaf\u00e9, the 60th anniversary underscores its longstanding commitment to quality, local production and strong consumer relationships.<\/p>\n\n\n\n

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Nestl\u00e9 marks Maggi\u2019s 60th anniversary<\/a><\/blockquote>